Image by Robert Scoble via Flickr

I’m working my way through Jeff Javis’s Audio-book “What would Google Do?” at the moment.  It is one of the best studies on Google and their current, and future influence on online and business worlds.  The book looks at the business models that Google champions and shows how they are destined to fit into our online and offline lives.

Jeff reasonably points out that Google’s example is the future of business on the Internet.  Googles' example of free products, services and exchange of ideas is successful for them, and is shaping the way modern businesses on and off the Internet are needing to work to be successful in the modern business landscape.

I like the information and there is a lot of really good ideas about how we need to really focus away from old business models and start to think about “What Would Google Do?”.  But I would really like Jeff to write the book “What would Apple Do?”.  

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