Trading Ebay Post
Tuesday, August 5, 2008 at 7:14PM Yesterday I was happy to find a note from my insider re: a promotion for August by Australia's prominent trading paper cum website, Trading Post. It appears as though I/we have been given some free stuff too, always welcome!
You may be wondering why I care. Well, all I can say is, is Trading Post making a play for the online auction market in Australia ? Of course they are, you say, and I say, what took them so long? Maybe that is a bit unfair, maybe this is just the right time and the patience that they have displayed by staying in the newspaper market is about to pay off.
Here are the factors that make this move by Trading Post a good one, and a bit of this has nothing to do with Australia. Ebay, I'm sure you have heard of them, has been king of the hill for some time, but the online market can be fickle. It is funny how we forget that the whole Internet is based on kind of high school popularity contest. And depending on the film maker, the underdog loser can also end up being the prom king in the end, with or without the girl.
As big as Ebay was, or is, some poor moves, a disgruntled user base and a lack of innovation has seen the rise of sites like Craigslist. It is interesting that other sites trying to directly compete with Ebay haven't really kicked on (if you have info to the contrary, please let me know), but as the whale begins to slow, the silent achievers with innovation are starting to make ground.
debacle
I'm sure you may have heard of Ebays Paypal debacle here in Oz. Ebay was pushing to make all transactions on the site go through Paypal. I could see the wisdom of doing that, as it would be one way to tackle the big fraud issue plaguing the auction service. Also Ebay owns Paypal so they would make the odd dollar, who could blame them for trying.
Funny that the issue of lack of innovation has effected the market side of the company, but the issue of Paypal has opened the door for a existing Australian brand to capitalise on the thousands of Paypalled off Ebay users, by firing up their online auction side. And it is about time too, as I thought that this was their plan when I first saw their site years ago. Little did I know that they had the patience of the print industry, and it was going to be a virtue rather than a noose, which is seemingly going to be the downfall of the rest of the print media.
I can't say that I'm a big user/reader of the Trading Post, but I did get my first computer through a Trading Post so there is a little bit of sentiment there. I'm keen to see a challenger to Ebay as it is getting cluttered with mini retailers. So a fresh start may be the way to bring back the original excitement of online auctions, at least for a little while.
I'll be giving it a go and let you know how it stacks up, usability-wise. One plus is that it looks way better than Craigslist, and I hope for the newbie's sake that they can keep it easier to understand than Ebay. Also the pricing looks better than Ebay so they should be able to mount a strong attack on the Aussie buyers and sellers.
Jason Remnant
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