Apple did stuff, again

Image by PUWANART via Flickr

It is going to be a while before Apple can grab my attention like they did with the iMac’s, laptops, and iPhone.  Despite making some of the most desirable devices known to a consuming society, they seem to have reached the point where they can no-longer surprise. 

I’m not sure if it is the Microsoft thing - “we are too big, and have too many users to be radical”, or if it is just Apple’s own version of it.  Maybe it is more like the music artist’s problem of the next album needing to be better than the last one.  Whatever it is, today's announcements had more to do with fulfilling the rumours, updating software, and refreshing product lines.

One interesting thing is the introduction of Ping, a social network for music within iTunes.  The pundits on Twitter have been bagging it all day, but you can’t ignore the potential if Apple can get it to catch on.  One more thing that Apple is providing to Artists and fans that cuts out the record label middle men.

Jason Remnant

...if it isn’t Broken, just make innovation and design boring.