Image by Fletcher Prince via Flickr

Wallet Pop.com has come up with an everyday use for Twitter that is a little different to just telling followers what you're eating.  They found that as the popularity of the Twitter service has increased, more and more companies are getting on board to track and interact with their customers.  The upshot of this is that if you complain, they hear you and, as if there were never any complaints before, try to fix the problem.  Want better service? Just complain on Twitter.

Now I have heard of this working for the famous and heavily followed, but it looks to me like some companies are rolling out this PR exercise to the rest of the users of the service, especially when it comes to the travel industry.  This is good for me as I'm heading over to the UK next week.

I'm sure I'm not the only one who, when looking to make a purchase, does a quick search on Twitter to see what the crowd is saying.  So I guess that it is a no brainer for the companies to do searches for the same thing.  The only problem for me is that none of the companies whose products and services I use seem to have heard of Twitter, as all my complaints on Twitter have been falling on deaf ears.

Jason

..if it ain't Broken, mention it on Twitter.